We see over 32,000 marketing images every day. Creating a memorable image today is more important than ever. Long before people read a single word, they’ve already decided if they want to do business with you. You’ve been labouring over the perfect words in your marketing collateral, but your customers might not get past the first images to read your well thought out words.
In 2019 your customers demand authenticity and are very aware when you use stock images. Your visual content needs to be consistent with your brand and your story.
In order to stop the scroll past you need the message to be engaging and relevant to your target market.
Your customers are recoil when being sold to. When you sell you will repel! Show how you can help them with the problem that they are looking to solve and create a relationship of value and trust.
Branding photography demonstrates the connection you have with your audience and creates a new level of recognition with your brand.